Hulu has installed a massive set of bunker doors on Sunset Boulevard to promote Season 2 of “Paradise,” turning a familiar stretch of road into a timed advertising spectacle. The 16-foot-tall structure spans more than 100 feet across and sits beneath a digital clock that resets every 10 minutes. When the timer hits zero, the doors swing open to unveil a rotating promotional moment tied to the series, reframing the show’s underground setting as something that can’t be missed above ground. Sterlin

At the @hulu activation at @essencefest! Congrats to my former @tvonetv colleagues Lori and Jessica on one helluva of an activation! Keep RISING!!!! #BlackOwnedMediaMatters | Roland Martin

How to Login and Activate Hulu with Activation Code – Simple How-To