Delivering a compelling elevator pitch for a start-up is essential as it conveys the essence of who they are. It can leave a lasting impression and attract potential customers and investors. However, it is a stressful experience as the stakes are high and you only have one chance to make a good first impression. Imagine having to do it while also going through the crowded hallways of the #WebSummit venue, on your way to meet an investment officer to discuss potential financing. These are the con