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YouTubeProfessor Zigarelli
An Introduction to Ethos, Logos and Pathos
From Professor Zigarelli at Messiah University, here's a primer on the Aristotelian framework that still remains a cornerstone for changing minds and generating compliance. To go further, see the follow-up video, An Introduction to Kairos, at: https://www.youtube.com/watch?v=kA8pKAmxNzs
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