Well, it’s the start of a brand-new year. But instead of planning for the future and looking ahead, all anyone seems to want to do is to go back. Thanks to a new TikTok hazy purple-blue filter ...

A year-end look at the viral moments that took over social media — from joyful hits to total misfires Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE ...

It’s the time of year when consumer trend reports fall like snowflakes. We set aside the overlapping PowerPoints and asked a group of futurists, strategists, consultants and investors to make their ...

A year has, arguably, never been more consequential for TikTok than 2025. It both began and ended with the social media platform facing an uncertain future in the United States as a potential ban ...

One of the best parts about the end of the year — outside of the holidays — is thinking about all of the events, goals and trends the following year will be filled with. As a commerce editor at NBC ...

2025 was a big year for people who are chronically online. While there were many TikTok trends that encapsulated the past 365 days (hello, group 7!), the Coldplay Kiss Cam scandal grabbed the ...

Beware, daters: Not everyone who says they're looking for their "king" or "queen" has good intentions. There's a new dating term called "throning" − which means dating someone to raise your social ...

From the expressive silhouettes to the accessories that add texture and structure, these trends will be driving aesthetics for the season ahead. And just like that the seasonal change is upon us. It ...

Jenna Ortega’s eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that’s the ...

Lin-Manuel Miranda's "Hamilton" has spent a decade on Broadway and in theaters around the world. Now, a new version of the musical is playing out ... on TikTok. A "Hamilton"-inspired social media ...

Spending on mood-boosting products and experiences is proving resilient as consumers seek a morale boost in hard and uncertain times. From the 'Lipstick Effect' to 'Treatonomics,' consumers are ...