Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...