Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad ...

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one. The latest ...

Long confined to theoretical labs and sci-fi thrillers, quantum computing is fast emerging as a real-world technology with ...

How quickly can campaigns pivot in today’s automated ecosystem?

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

French Digital Ad Spend Market · GlobeNewswire Inc. Dublin, Feb. 11, 2026 (GLOBE NEWSWIRE) -- The "France Digital Ad Spend Market Size & Forecast by Spend Value Across 100+ KPIs by Type of Advertising ...

Six magazine publishers have jointly launched an advertising marketplace to provide brands with more scale for their campaigns. Bauer, Hearst UK, Immediate Media, Time Out, Hello and Future teamed up ...

Programmatic native advertising is now a vital campaign execution in digital communications. By 2021, it is predicted that it will account for almost three-quarters of all display ad revenue in the US ...

Floodlight reports ChatGPT ads launched on Feb. 9, 2026, aimed at free and Go users, separating ads from chatbot responses ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...