Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Last year, American Eagle, a U.S. clothing company, launched an advertising campaign with 84-year-old Martha Stewart. The move aimed to expand its customer base beyond Gen Z to include parents and ...

US stocks closed mixed on Thursday as investors rotated out of tech as they took in fresh labor market data and grappled with President Trump's salvos on defense and Venezuela. More broadly, markets ...

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Paul Katzeff is an award-winning journalist who has written four books about how to grow your 401(k) retirement nest egg and one about internet investing. He has worked as a senior reporter/writer at ...

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Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Somer G. Anderson is CPA, doctor of ...

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At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. The International ...