Digital performance channels are designed to respond to intent. Search, social, and retargeting work best when people are already aware of a brand and actively considering a purchase. The challenge is ...

Skin care, and specifically the art of building a skin care routine, can be a form of self care. But with hundreds of products on the market, figuring out the correct way to layer serums, moisturizers ...

Machine learning is an essential component of artificial intelligence. Whether it’s powering recommendation engines, fraud detection systems, self-driving cars, generative AI, or any of the countless ...