Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Launching and managing a small business offers a complicated mix of challenges and rewards. National Entrepreneurship Week, ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether you want to argue that Coke used AI to make this ad for financial reasons or ...

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...