Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.

This study aims to assess water quality and its suitability in terms of consumption and irrigation in the Noun Catchment Area (NCA) in the Western Highlands of Cameroon. To achieve this objective, 19 ...

The importance of keywords How to find an exact match How to exclude results from a search How to search just one website How can I trust what I find? Sometimes you might want to search for exact ...

Abstract: With the proliferation of location-based services, geo-textual data is becoming ubiquitous. Objects involved in geo-textual data include geospatial locations, textual descriptions or ...

Abstract: The rapid growth of e-commerce has resulted in an overwhelming amount of user-generated content in the form of product reviews. Harnessing these reviews effectively is critical for enhancing ...