AI search and product comparison varies according to demographic and the platform on which smart algorithms are encountered.

Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, ...

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging apps.

Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its motorsport program.

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Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take ...