Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

These days, almost everything is available in the form of quick, bite-sized content—from recipes and skincare tips to news updates. You may find yourself swiping through reels, tapping through stories ...