Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...