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Discover how casino loyalty programs really work, how player tracking algorithms calculate your ADT and theoretical value, and why comps aren’t based on losses.

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

One of the most interesting is Roame, a search engine built to help travelers find flights (and increasingly, the broader travel experience) using credit card points and miles rather than cash.

Scenic Group will merge its Scenic Club and EmeraldEXPLORER loyalty programs into a new program called Scenic & Emerald ...

It puts a big decision directly in cruisers’ hands.

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...