Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

The word hashtag has officially been added to the Oxford English Dictionary, the OED announced in a blog post Friday. But that’s not the most exciting thing in its announcement. The word hashtag ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

From fashion trends to global events, the hashtag (#) has become the conspicuous symbol of the Twittersphere. What only a decade ago denoted a numerical symbol of no special significance or ...

Today, the hashtag is ubiquitous on platforms like Twitter and Instagram as well as Facebook, Snapchat and TikTok. Log on to Twitter anytime and you'll find a list of trending hashtags with tens of ...