Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

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As you wouldexpect, there are several areas within an engine where frictional losses are created, at the very minimum. Also consistent with conventional wisdom is the fact they are unavoidable and can ...

Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will ...

Cold ions sliding across periodic energy-potential patterns formed by lasers have been used to elucidate the physics of dry friction between crystals. Experiments with no more than six ions suffice to ...

One type of friction can waste energy even when two perfectly smooth surfaces move against each other, but researchers are getting a handle on how to attenuate or stop it completely ...