Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

Nativo, an ad-tech platform for marketers and publishers to automate and measure native advertising, on Tuesday named John Haake as its SVP of Marketing. Haake will be responsible for managing all the ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...