CaliberMind's new flexible opt-in fingerprinting capability suite lets GTM teams choose visitor identification strategy ...

Every organization’s online presence is growing and accelerating. This includes retail, of course, but also healthcare, financial services, education, insurance and pretty much any category you can ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the ...

Online companies, advertisers, and developers like to track your online activities and actions in order to serve you targeted ads. They do this by analyzing the cookies and other data generated as ...