OpenAI is heading back to the Super Bowl, turning the biggest night in advertising into a showcase for its chatbot ambitions ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

Ryan Alpert speaks about why Tech was the right fit, creating a niche in Atlanta’s crowded sports scene and more. Georgia Tech Vice President and Director of Athletics Ryan Alpert listens to Georgia ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...