Could the same method one day power sleep-time ads? It's like the movie Inception, but without Leonardo DiCaprio, unless you ...

A recent study by Northwestern University researchers suggests that controlling dreams could aid in problem-solving, moving dream control from science fiction to scientific fact.

Sleeping on a problem might be more powerful than we ever imagined. Neuroscientists at Northwestern University have shown that dreams can actually be nudged in specific directions — and those dream ...

That’s according to researchers from the University of Hong Kong, who implemented a procedure called “targeted memory reactivation” (TMR) to reactivate positive memories and weaken painful ones during ...

Ever been told to 'sleep on it'? A new study reveals how sound cues during REM sleep can guide your dreams to solve complex problems and boost creativity. Discover the science behind it.