The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

Tension: Marketers obsess over subject line formulas while overlooking the deeper question of whether recipients actually ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...