Chapter 1 delves into the first four stages of systematic strategic planning, including clarifying current conditions, identifying competitive advantages, defining opportunities and developing ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

In order to effectively manage complex litigation, you need to know what success looks like. There are different measures of success beyond the outcome of the litigation and it’s important to identify ...