Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...
This video features a prank-style social experiment designed to test fame digger behavior. After an initial interaction, ...
This video features a prank-style social experiment designed to test gold digger behavior. After an initial rejection, the ...
In a new study, groups of researchers teamed up to conduct a “megastudy” testing different approaches to encourage people to go to the gym more regularly (Milkman et al., 2021). As part of the study, ...