The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...

The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration ...

ANZ consumers are the least likely to opt into brand emails and SMS among surveyed markets, forcing retailers to rethink how ...

Mailchimp - known for providing an intuitive, data-driven marketing platform that extends to SMS marketing, helping businesses deliver timely, personalized messages that drive customer engagement and ...

Intuit has started rolling out a suite of new Mailchimp product updates aimed at helping e-commerce businesses better connect ...

Most consumers have noticed an uptick in marketing emails and texts, but only 40% say they are paying more attention, and about a quarter admit they are tuning out these channels more than they did a ...