Although SMS remains the only way to be sure of reaching anyone with a mobile number, in any country, very few apps currently support it. That’s partly due to the age of the protocol, and partly to ...

E-mail, tweets, location-sniffing geofencing—the good old text message is still the way to go if you want to reach not just the technologically hip, but virtually every cellphone owner. Clickatell, ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.