Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

It would be foolish to believe that all variables were considered—so, here is a fantastic example of where a qualitative methodology might be useful. At the end of the intervention, a researcher might ...

The Computational Social Science Meets Qualitative Research workshop took place at The London School of Economics and Political Science (LSE) on Thursday 13 and Friday 14 November 2025. Convened by Dr ...

Dr. Fiona Dobbie is a Senior Lecturer and Director of Research for the Usher Institute at the University of Edinburgh. Fiona is an applied qualitative and mixed method researcher working in health ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...