As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...

Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...