The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

As part of the breakout sessions on the first day of sessions at the 4A‘s “Transformation LA” conference, agency trading desks and their competitors gathered on stage for a frank discussion on the use ...