The Trade Desk and PubMatic tap booming CTV and retail media trends, but rising competition, AI bets and valuation gaps set up a high-stakes ad-tech showdown.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising ...

[content-module:CompanyOverview|NYSE:RBLX] Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: ...

FroggyAds celebrates 15,000 active daily advertisers. The self-serve platform offers premium traffic, advanced ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory BOSTON, Jan. 13, 2026 /PRNewswire/ -- America's Test Kitchen (ATK), ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...