Conducting product development in formalized stages provides direction, minimizes waste and increases the chances that the product will be well-received by the market. We endorse an approach that ...

This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

A systematic approach that views the clinical research department as an integral part of the development team can enhance the likelihood of success in the creation of new products. Nancy J. Stark Many ...

Toronto-based NeuronicWorks Inc. is a design engineering and manufacturing company that casts a Design for Excellence (DfX) lens over product development. DfX is a set of best practices intended to ...

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...

Medical device design and development is a process that helps to ensure devices that go to market are safe, effective, marketable, and profitable. The process is a blueprint of the phases needed to ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...