According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Plastic packaging accounts for 40% of the planet's plastic waste. Efforts to address the immense burden these unsustainable practices put on the planet have resulted in tightening regulations. Now, ...

Images of plastic bags and bottles clogging beaches and oceans have some calling for a ban on all such products. But packaging experts say it’s not that easy to eliminate a highly effective material ...

Shoppers aren’t imagining it. If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...