Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns. Consequently, some companies are reluctantly letting go of their pay-per-click (PPC) marketing ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Many search engine marketers think they don’t need to account for organic listing position when making pay-per-click buys, either because no relationship exists between the two or the relationship is ...

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey. This is why now more than ever before ...