AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Why ...

Google's AI Max for Search campaigns became fully available to all advertisers early in the third quarter after initially rolling out in beta in late May 2025. The Google Ads feature uses AI to ...

AI Max has no conversion minimums Smart Bidding is required for search-term matching. AI Max draws on pages, ads, and keywords to create gen-AI ad variants. Google confirms no conversion minimums for ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

AI Max is Google’s latest foray into semi-keywordless targeting. While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to ...