Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

For startups,it's critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business's development, when resources are tight, you ...

Behavior-tracking software firm Amplitude Inc. today launched new capabilities that bring marketing and product data together to help marketers optimize their channels and campaigns. The new ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...