According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Learn how to achieve the ultimate “It Girl” makeup look for 2025—fresh, clean, and effortlessly glowy! Perfect for everyday wear or a polished online presence, this step-by-step tutorial from the ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.

I’m honestly so over the whole "clean girl" thing where you have to look like you’ve never seen a carb in your life. Finally, ...

Professional makeup artists are in agreement. Last week we met with Sir John, celebrity makeup artist and creative director for L’Oréal Paris. You might know him best as Beyoncé's go-to, and while he ...

The "Republican makeup" or "conservative girl makeup" trend mocks the cosmetic choices of right-wing women with TikTok tutorials. As a spinoff of the "Republicansona" meme from 2021, it focuses on ...