One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

What were these teams thinking? NBA logos are important to a team’s identity. There are a bunch of creative logos in the league and there are some who simply remained close to the original one ...