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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Nexstar is buying Tegna for $6.2 billion TV station deal Nexstar; Tegna; Getty Images Nexstar, the No. 1 owner of TV stations in the U.S., is acquiring rival Tegna in a deal that reshapes the industry ...
Long a safe haven due to a reliable stream of retransmission fees and advertising dollars, local TV news stations are now facing a stark message as their industry faces the same financial pressures as ...
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