PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...