By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of CTV. Kicking off ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...