I. Stage models. The invention-diffusion framework : anthropologists and the study of cultural change -- The stage framework : sociologists and the study of social change. II. Linear models. The ...

Jobs Theory is a well-developed articulation of legendary marketing guru Theodore Levitt’s famous line (which he attributed to an advertiser named Leo McGivena), “Customers don’t want to buy a quarter ...

“Most innovations fail. And companies that don't innovate die. In a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or ...

Artificial intelligence has become an important pillar for companies that truly want to reap rewards from their data-driven culture. To date, data science teams have successfully figured out how to ...

New Delhi, Jan 4 (PTI) The bestselling authors of "Jugaad Innovation" and "Leapfrog" have come with a bold new vision for innovation in their latest book, "LeanSpark", presenting a modern framework ...

Digital disruptors do not just come up with new, more valuable offerings for their customers, they often disrupt the fabric of society. We live in a digital era. And in contrast to earlier phases of ...

Many of you remember my dear friend and prominent sports strategist and educator Stephen Bourke, who has contributed to these pages before. including "Why sport is one of the most disrupted industries ...