Google Ads is now letting users set up conversion tracking during the campaign creation process. Previously, users had to set up conversion tracking after setting up a campaign, which may have made it ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form submissions Advertisers can now set up conversion tracking via a user-friendly ...