Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...
Ok, we've done header tests in the past, comparing various styles and sizes on moderate to high-powered street-style mills. In the case of the big-block Mopar, the default favorite tube size has long ...
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