In September of 2019, Harley-Davidson announced an ambitious plan to have 1 million more riders on the road by the year 2027. That would be 4 million people riding Harley motorcycles, up from the 3 ...

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MILWAUKEE — Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers. The Milwaukee-based company’s decision to expand the number of ...

After having instructed more than 350,000 new riders since its debut back in 2000, the Harley-Davidson Riding Academy is finally taking a bold step and goes international. In addition to the existing ...