In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

The reminder came in the midst of the so-called Tide Pod Challenge, a social media phenomenon that has inspired countless ...

SAN FRANCISCO (KGO) -- The internet has a new dangerous obsession. Teens have been biting into Tide Pods on purpose and sharing video on social media. Consumer Reports says that poison control centers ...

Tide’s Evo Tiles are lightweight, fibrous squares of detergent that simplify the laundry process—and also act as a slightly more eco-friendly alternative to the Tide Pod.