Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Many life sciences organizations today strive to make technological advances and entrepreneurial thinking a part of their business practices and to infuse innovation into their culture. Connecting ...

Innovation doesn’t always mean creating something entirely new. Some of the most remarkable breakthroughs come from observing ...

Transitioning to a net-zero world appears daunting. Global pandemics, war and climate change all pose enormous existential threats. Despite these formidable obstacles, we live in an era capable of ...

Several competitions that focus on innovation in nonprofit financing and programs are accepting applications: • The Alliance for Global Good wants to encourage innovation in nonprofit financing to ...

At the onset of the pandemic, firms and legal marketing teams across the globe found themselves frozen in uncertainty and questioning the next best steps to ensure business continuity. Nevertheless, ...

Innovation in higher education refers to the creative and transformative initiatives that reshape teaching, learning, and administrative processes to better meet the evolving needs of students and ...

Norbert Mórucz traveled more than 4,400 miles to attend the 2023 international conference of the Association of University Research Parks in Delaware, Oct. 16-19. Mórucz is president of the ...

Cat Little, the chief operation officer of the UK civil service and permanent secretary of the Cabinet Office has sent a ...