Differential analysis requires you to think about all the potential solutions to a particular business opportunity to determine which one is the most cost-effective. By analyzing the cost and revenue ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Michael Boyle is an experienced financial ...