In a recent blog post, I described how the dual ticket pricing at India’s Taj Mahal fails on many levels. Here is what is wrong with it: Instead of charging tourists different prices based on whether ...
On Wednesday, the Louvre Museum in Paris raised admission prices for most non-European visitors by nearly half in an attempt to shore up its finances following repeated strikes, chronic overcrowding, ...
At its core, price discrimination is a sensible pricing strategy that provides added value to both, the organization using it and its customers. Its logic is simple. Different consumer groups pay ...