Operational intelligence has quietly crossed a line. Inside modern enterprises, analytics no longer exists to explain ...
The Business & Financial Times on MSN
Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics.By the time ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
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