Many business owners wonder: Is it really necessary to renew? The issue is real. If your Doing Business As (DBA) name lapses, the legal protection of your trade name might vanish. This happens in many ...

A DBA simply stands for "doing business as," and you'll file a DBA when you want to conduct business under a name of your choosing. DBAs provide flexibility for both sole proprietors and larger ...

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Creating a fictitious name for your business can be a good tool for advertising your products and services. Your DBA, or "doing business as" name, creates a brand that customers can readily identify, ...

Filing a DBA in California feels like you’ve crossed a finish line. You stand in line, hand over your form, pay the fee, and walk out with a stamped paper. You think: That’s it. I'm an official. But ...

Calling a business "Miraculous Repairs" rather than "Jane Jones" is sensible marketing, but using a fake name to hide from vendors or customers with complaints or bills is illegal. If you use a ...

TRAVERSE CITY — The number of new businesses in Grand Traverse County rebounded in 2021. That almost had to be the case because 2020 numbers were severely affected by the pandemic. An assumed name ...