Plume to Deliver the Only Open Agentic AI Platform that Supports the Complete ISP Customer Journey Built on insights from 500 million devices, the open, vendor-agnostic Plume Platform unifies network ...

Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle. Companies across all industries are navigating fundamental changes to ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. It is common knowledge that delivering superior digital ...

Rocket CRM has announced an expansion of its workflow intelligence features, enhancing its CRM automation system to better support businesses in managing the entire customer lifecycle. This ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

PALO ALTO, Calif.--(BUSINESS WIRE)--VMware, Inc. (NYSE: VMW) today launched the Customer Lifecycle Incentives Program to help partners facilitate the end-to-end digital transformation for their ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...